Growth hacking powered by data and experimentation
Growth hacking is a method to grow faster by systematically testing acquisition, activation and retention ideas. We design experiments, measure their impact and scale only what proves results, combining marketing, product and data in a single process your team can keep running.
What’s included
What our growth hacking service includes
01
Funnel mapping
Where customers drop off and why.
02
Experiment backlog
Ideas prioritized by impact and effort.
03
A/B testing
Landing pages, messaging, offers and flows.
04
Retention
Onboarding, email and customer reactivation.
Comparison
Growth hacking vs. traditional marketing
| Growth hacking | Traditional marketing | |
|---|---|---|
| Approach | Short, measurable experiments | Long, pre-planned campaigns |
| Scope | The whole funnel, including product | Mainly acquisition |
| Decisions | Based on data from each test | Based on upfront planning |
| Budget | Shifts toward what works | Fixed per campaign |
Key concepts
Growth Hacking: key concepts
Funnel
The customer journey from first discovering a brand to buying and buying again.
A/B test
An experiment that compares two versions of a page, message or offer to see which performs better.
Retention
A business’s ability to keep customers active and buying over time.
North Star Metric
The main metric that best reflects the value customers receive and guides every growth decision.
Reference: Google Analytics documentation
How it works
How does a growth hacking program work in practice?
Growth hacking is less about clever tricks and more about a steady rhythm: pick a metric, test ideas against it and keep what works. The value comes from running many small growth experiments with clear rules, not from one big bet. Here is how an experimentation program usually unfolds, the mistakes that stall it and how it plugs into the tools your team already uses every day.
The first months
The first weeks go to measurement: confirming that GA4 records the key steps of the funnel and that each test can be read cleanly. Then comes a prioritized backlog, scored by expected impact, confidence and effort. Early tests are usually simple ones on landing pages, offers and welcome emails. By the end of the quarter you should know which levers move your main metric and which ideas to drop.
Mistakes that stall growth
The most common one is testing without enough traffic, then declaring a winner from noise. Others: changing several things at once so no one knows what worked, running acquisition tests while the product loses users after signup, and never writing down results. A simple experiment log (hypothesis, metric, result, decision) prevents repeated ideas and turns every test, even a failed one, into learning.
How it fits your stack
Acquisition and retention tests run on the tools you already have. Landing page variants live in Shopify or WordPress, events are tracked through Google Tag Manager and read in GA4, and retention experiments run through your email platform or CRM. When a test wins, the change is rolled out permanently in that same tool, so the gain stays in place after the experiment ends.
Method
How does our Growth Hacking process work?
A clear process so you always know what we do, why, and what it delivers.
01
Diagnosis
We audit accounts, tracking and data to find where the money is and where it leaks.
02
Strategy
We set goals, channels and budget with clear targets for each stage.
03
Execution
We implement, measure and optimize every week with clear reports.
Who it’s for
Who is our Growth Hacking service for?
- Startups and digital companies in growth stage.
- Businesses with traffic but low conversion.
- Brands that want to improve customer retention.
Why us
Why choose us for Growth Hacking?
“Working with you has been truly impactful for our agency. Your strategic approach and consistent support have significantly improved how we manage wine brands across five countries.”
Carol Sánchez
Managing Director, Gig
Specialists in this service
FR
Felipe Ríos Barraza
NA
Nicole Arancibia
GS
Gever Salazar
FAQ
Growth hacking: frequently asked questions
What is growth hacking?
It is a growth approach based on fast, measurable experiments across the whole funnel: acquisition, activation, retention and referral. Instead of betting everything on one campaign, many small ideas are tested, measured with data, and only the winners are scaled.
How is it different from traditional marketing?
Traditional marketing usually plans long campaigns with a fixed budget. Growth hacking works in short test-and-learn cycles, uses data to decide where to invest, and also covers product, onboarding and retention, not just advertising. The goal is sustainable growth, not a one-time spike in traffic.
How many experiments run per month?
It depends on traffic and available resources. What matters is not volume, but that each experiment has a clear hypothesis, a defined success metric and enough data to draw reliable conclusions before anything is scaled. We document every result so the learning stays with your team, even when a test fails.
Does growth hacking work for B2B companies?
Yes. In B2B, experiments usually focus on qualified lead generation, demo conversion, onboarding and account retention. Sales cycles are longer, so we adjust metrics and test volume to fit the reality of the business and focus on the metrics that predict revenue.
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