About us
About FL Marketing Management
FL Marketing Management is a Florida-based boutique digital consultancy that helps businesses grow through performance marketing, AI automation and data-driven strategy. We build scalable digital systems that improve efficiency, reduce costs and drive measurable growth, with clear execution instead of buzzwords or generic tactics.
What we do
Marketing as a predictable growth engine.
We partner with companies that want to modernize their digital operations. Every solution is built for efficiency, scalability and real business impact.
01
Performance marketing
Google, Meta, Reddit, TikTok and LinkedIn.
02
AI assistants and automation
Workflows with n8n, APIs and LLMs.
03
Analytics and tracking
GA4, BigQuery and dashboards.
04
AI SEO and AEO
Visibility in Google and AI search engines.
05
Websites and funnels
Built for conversion from the first visit.
How we work
A senior extension of your team.
We design and implement solutions that reduce operational friction, improve decision-making and let teams scale without increasing headcount.
01
Strategy first
Execution comes second, with clear goals.
02
Data over assumptions
Decisions backed by reliable measurement.
03
Automation over manual work
Less repetitive work, more time for what matters.
04
Long-term systems
Not short-term hacks.
Who we work with
Startups, SMBs and growing companies.
Across the US and international markets, for teams that need:
- Better performance from paid media
- Clear and reliable analytics
- Smarter use of AI and automation
- Stronger digital foundations for growth
Our mindset
Efficiency, clarity and leverage.
Marketing is not just about visibility. Our goal is to help companies build digital systems that compound over time.
01
Spend smarter
Budget where it moves revenue.
02
Move faster
Short cycles of testing and learning.
03
Decide better
Fewer, cleaner signals.
04
Compound over time
Systems that keep improving.
Team
Specialists, not generalists.
Each area is led by someone with years of experience in their field and validated certifications.
AL
Alejandro Lovera
Founder · Strategy & performance
AA
Antonio Araya
SEO & AEO Director
FR
Felipe Ríos Barraza
Advisor · Growth & SEO
NA
Nicole Arancibia
Digital marketing strategy
MS
María Silvia Andueza
Operations & digital media
LM
Lusry Montilla
Senior performance marketing
GS
Gever Salazar
Marketing data
DM
Daniel Mansutti
SEO & GEO consultant
JJ
Juan Jorquera
Software engineering
NG
Nicolás González
Art direction
PG
Paul Guzmán
Video direction, production & editing
VG
Veronica Guadagno
Visual identity · Vero Design
LM
Luz Muñoz Pereira
Content & social media
Track record
Experience that shows.
Led by Alejandro Lovera, an advertising professional with master’s degrees in Big Data & Business Intelligence and Business AI, and 14+ years managing marketing for brands in the US and Latin America. Based in Florida, USA, working remotely with teams worldwide.
14+
Years in digital marketing
17+
Countries with B2B and B2C clients and experience
Effie
Bronze in Chile with Under Armour
PCM®
Professional Certified Marketer, AMA