Performance marketing agency built around revenue
As a performance marketing agency, we run digital advertising that is paid for and optimized based on results: sales, leads or return on ad spend. We design, run and optimize campaigns on Google, Meta, TikTok and LinkedIn with clear goals, clean data and constant testing to scale what works.
What’s included
What does our performance marketing agency service include?
01
Media strategy
Channels, audiences and budget based on your goals.
02
Campaign management
Google Ads, Meta, TikTok, LinkedIn and YouTube.
03
Creative testing
Ongoing tests of ads, messaging and formats.
04
Optimization & reporting
Weekly adjustments and clear ROAS and CPA reports.
Comparison
Performance marketing vs. brand marketing
| Performance marketing | Brand marketing | |
|---|---|---|
| Goal | Sales, leads and measurable return | Awareness and brand perception |
| Metrics | ROAS, CPA, conversion rate | Reach, frequency, recall |
| Timeframe | Results in weeks | Results in months or years |
| Optimization | Continuous, data-driven | Per campaign or season |
Key concepts
Performance Marketing: key concepts
ROAS
Return on ad spend: revenue generated for every dollar spent on ads. A ROAS of 4 means 4 in revenue for every 1 spent.
CPA
Cost per acquisition: the average ad cost to get one sale or lead.
Conversion rate
The percentage of people who complete the desired action, such as buying or submitting a form, after clicking an ad.
CAC
Customer acquisition cost: total marketing and sales spend divided by the number of new customers acquired.
Reference: Conversion rate definition, Google Ads Help
How to choose
How do you choose a performance marketing agency?
Almost every agency promises results, so the difference shows up in how they work day to day. Before you sign, ask to see how they would structure your account, what they need from you and how they report. These are the points we suggest reviewing when you compare options, including us, so you can choose a performance marketing agency with confidence and no surprises.
Account and data ownership
Your ad accounts, pixels, analytics and conversion data should belong to your company, with the agency working as a user with permissions. That protects your history if you change partners and makes the relationship transparent. Also ask how tracking is validated before launch: server-side events, conversion values and deduplication between platforms directly affect how well the algorithms learn and how accurate your reports will be.
Metrics tied to revenue
A cheap click is not a good result if it never becomes a customer. Look for reports that connect spend to sales or qualified leads, and that compare platform numbers with your CRM or online store. Weekly updates should explain what changed, why and what comes next. If a report only shows impressions and clicks, you will struggle to decide where to invest the next dollar of your budget.
Creative and testing capacity
On platforms like Meta and TikTok, targeting is increasingly automated, so creative becomes one of the main levers. Ask how often new ads are tested, who produces them and how learnings are documented. A performance marketing agency that works closely with design can turn test results into new concepts quickly, instead of waiting weeks for assets while the budget keeps running on tired ads.
Method
How does our Performance Marketing process work?
A clear process so you always know what we do, why, and what it delivers.
01
Diagnosis
We audit accounts, tracking and data to find where the money is and where it leaks.
02
Strategy
We set goals, channels and budget with clear targets for each stage.
03
Execution
We implement, measure and optimize every week with clear reports.
Who it’s for
Who is our Performance Marketing service for?
- Brands that want to scale acquisition profitably.
- Teams that need structure and clarity in their ad accounts.
- E-commerce and B2B businesses focused on results, not likes.
Why us
Why choose us for Performance Marketing?
“Working with FL Marketing Management has been fantastic for our startup. Over the past 4 years, our eCommerce has grown significantly thanks to their effective strategies and deep marketing knowledge.”
Leonardo Rangel
CEO & Founder, RMPartes.cl
Specialists in this service
LM
Lusry Montilla
AL
Alejandro Lovera
MS
María Silvia Andueza
FAQ
Performance marketing agency: frequently asked questions
What is performance marketing?
It is a digital advertising model where every decision is based on measurable results, such as sales, leads or ROAS. Campaigns are continuously optimized with data, creative testing and budget adjustments to improve the return on every dollar spent, instead of paying only for visibility.
Which platforms do you work with?
We manage campaigns on Google Ads, Meta (Facebook and Instagram), TikTok, LinkedIn and YouTube. We choose the mix based on your audience, product, average order value and business goal, and we adjust it with data as we learn which channel delivers the best results.
When will I see results?
Early signals appear within the first weeks, but an account usually stabilizes within one to three months, once algorithms learn and tests show what works. From day one, we report progress with clear metrics such as CPA, ROAS and conversion rate.
How do you measure campaign success?
We measure success with metrics tied to your business: sales, qualified leads, CPA, ROAS and, when data allows, customer acquisition cost. Before launching, we make sure tracking is set up correctly, because without reliable data it is impossible to optimize accurately.
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