E-commerce stores and websites that sell
A good website or online store is more than design: it must be fast, easy to use, SEO-ready and built to turn visitors into customers. We build stores and websites on Shopify, Wix and WordPress, connected to your marketing strategy and measurement.
What’s included
What’s included in our E-commerce & websites service?
01
Design & UX
Clear structure from discovery to purchase.
02
Custom development
Themes and features built for your business.
03
SEO foundations
Architecture, speed and structured data.
04
Built-in tracking
GA4, pixels and conversions from day one.
Comparison
Shopify vs. WordPress
| Shopify | WordPress | |
|---|---|---|
| Best for | Online stores that want to sell fast | Content-heavy, flexible sites |
| E-commerce | Native and very stable | With WooCommerce |
| Maintenance | Low, the platform handles it | Medium, needs updates |
| SEO | Solid out of the box, plus apps | Highly flexible with plugins |
Key concepts
E-commerce & websites: key concepts
Conversion rate
The percentage of visits that end in a purchase or the desired action.
Core Web Vitals
Google metrics that measure a page’s loading speed, responsiveness and visual stability.
301 redirect
A permanent signal that a page moved to a new URL; it preserves rankings during a site migration.
Reference: Core Web Vitals, web.dev (Google)
Method
How does our E-commerce & websites process work?
A clear process so you always know what we do, why, and what it delivers.
01
Diagnosis
We audit accounts, tracking and data to find where the money is and where it leaks.
02
Strategy
We set goals, channels and budget with clear targets for each stage.
03
Execution
We implement, measure and optimize every week with clear reports.
Who it’s for
Who is our E-commerce & websites service for?
- Brands launching their first online store.
- Businesses migrating from another platform.
- Companies with a slow site or one that doesn’t convert.
Why us
Why choose us for E-commerce & websites?
“Working with FL Marketing Management has been fantastic for our startup. Over the past 4 years, our eCommerce has grown significantly thanks to their effective strategies and deep marketing knowledge.”
Leonardo Rangel
CEO & Founder, RMPartes.cl
FAQ
E-commerce & websites FAQ
Which platform is best for my online store?
It depends on your catalog, budget and team. Shopify is usually the best choice for selling online quickly and reliably; WordPress with WooCommerce offers more content flexibility, and Wix works well for simpler sites. We recommend the platform that best fits your case.
Is the site SEO-ready?
Yes. Every project includes clean architecture, fast load times, metadata, structured data and internal linking, plus a foundation ready to rank on Google and appear in AI-generated answers from the day the site launches. We also hand over the site with Google Search Console and tracking fully configured.
Can you migrate my current store?
Yes. We migrate products, customers and content from other platforms, and set up 301 redirects so you keep the search rankings you already have. Before switching, we test everything in a staging environment to avoid any drop in sales.
What makes an online store convert better?
A store converts better when it loads fast, works well on mobile, shows clear product information, builds trust with visible reviews and policies, and has a simple checkout. We measure every step of the purchase process to find where customers drop off.
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