Custom AI assistants for your business
Custom AI assistants are systems that handle repetitive tasks, process information and support your team using AI models connected to your tools. We design them for marketing, sales, support and operations, with clear logic, human review where it matters and full control over what they can see and do.
What’s included
What our custom AI assistants include
01
Custom assistants
Designed around your processes and business rules.
02
Integrations
CRM, Slack, WhatsApp, Google Workspace and more.
03
Data processing
Classification, summaries and enrichment.
04
Monitoring
Documentation and continuous improvement.
Comparison
AI assistant vs. traditional chatbot
| AI assistant | Traditional chatbot | |
|---|---|---|
| How it responds | Understands natural language and context | Follows fixed rules and menus |
| What it can do | Query data, summarize, act in tools | Answer predefined questions |
| Integrations | CRM, Slack, WhatsApp, Google Workspace | Limited |
| Improvement | Improves with use and documentation | Requires rewriting rules |
Key concepts
AI assistants: key concepts
AI assistant
A system that uses language models to understand instructions, process information and carry out tasks in your tools.
Integration (API)
A connection that lets the assistant read and write data in other platforms, such as a CRM or spreadsheet.
Workflow automation
A sequence of actions that runs automatically when an event happens, such as a new form or an incoming message.
Reference: Gemini API documentation by Google
Where to start
How do you pick the first use case for custom AI assistants?
The best first project for custom AI assistants is rarely the most ambitious one. It is a task your team repeats every day, with clear inputs, a known good answer and a person who can review the output. Starting there lets you measure time saved, adjust the logic and build trust before giving an assistant more responsibility. Three criteria help you choose well.
Look for repetitive, bounded tasks
Good candidates include answering frequent customer questions from your own policies, qualifying inbound leads before they reach sales, summarizing call notes into the CRM or drafting product descriptions from a spec sheet. Each has a defined source of information and a result someone can check. Tasks that depend on judgment calls, pricing exceptions or sensitive decisions are better kept with a person, with the assistant preparing the information.
Decide what it can see and do
Before building, write down which data the assistant can read, which actions it can take (create a ticket, update a contact, send a message) and when it must hand off to a person. Keeping permissions narrow and logging every conversation makes errors easy to trace. This is also when you choose the model, based on the task, the languages you need and how your data must be handled.
How it connects and improves
Assistants usually live where your team already works: a website chat, WhatsApp, Slack or inside the CRM, connected through APIs or an orchestration tool such as n8n. In the first weeks, review real conversations, correct wrong answers and update the knowledge base. Custom AI assistants improve through that routine of review and adjustment, so plan time for it from the start.
Method
How does our AI assistants process work?
A clear process so you always know what we do, why, and what it delivers.
01
Diagnosis
We audit accounts, tracking and data to find where the money is and where it leaks.
02
Strategy
We set goals, channels and budget with clear targets for each stage.
03
Execution
We implement, measure and optimize every week with clear reports.
Who it’s for
Who is our AI assistants service for?
- Teams that want to automate without losing control.
- Businesses with high inquiry or operational volume.
- Companies seeking efficiency without adding headcount.
Why us
Why choose us for AI assistants?
“Since we started working together, we’ve experienced a significant transformation in our marketing efforts. Your innovative strategies and hands-on support have led to remarkable improvements in our results.”
Manuel Trigo
CEO & Founder, PolariGlass
FAQ
Custom AI assistants: frequently asked questions
What can an AI assistant do for my company?
It can answer frequent questions, classify and summarize information, prepare reports, move data between tools and support your team with repetitive tasks in marketing, sales, support or operations. That frees people to focus on the work that truly requires human judgment.
Does it connect to my current tools?
Yes. We integrate assistants with tools such as your CRM, Slack, WhatsApp, Google Workspace and analytics platforms, so they work with your real data in real time, inside the workflows your team already uses every day, without forcing anyone to change tools or learn a new platform.
Is my data safe?
We design each assistant with defined permissions, access limited to only the information it needs and providers that don’t train models on your data. We also document the system’s logic so you always know what it does, with which data and under which rules.
How long does it take to implement an assistant?
A first assistant with a specific use case can be running within a few weeks. We start with one high-impact task, measure the time saved and, based on those results, expand to new processes gradually and in a controlled way.
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